Leverage Your Packaging Assets for Enhanced Scalability
E-commerce is constantly evolving, and that evolution was only heightened during the global pandemic. Brands that rely on manual processes simply can’t keep up; their current methods are not economically sustainable. It’s time to automate and scale your e-commerce processes. A streamlined e-commerce strategy is imperative to retaining customers, growing your business, and ensuring brand consistency.
How do you adapt to e-commerce demands via automation? For example, a packaging designer’s artwork is approved. Even with existing assets, such as 3D and CAD designs, product photography is time consuming and expensive. But what if you could automatically generate packshots in lieu of product photography?
Automated Packshots, exclusively in Esko workflow management platform, uses the structural design, artwork, and specifications you’ve created to generate photorealistic product images. Packshots are created as a part of your existing workflow – as soon as the artwork is approved, images are generated automatically, in minutes. Efficiently collaborate with online reviews of GS1 compliant realistic prototypes, coordinate multiple rounds of review and approval without going to physical production, and create packshots from production files so they are in sync with the printed packaging for e-commerce and digital.
In this presentation, you’ll learn how to eliminate the need for physical prototypes and photoshoots, create photorealistic images to reduce packshot cycle time by 90%, and publish them to e-commerce and other digital channels.
Product Director – Esko, Brand Solutions
Susie has more than 25 years of experience in the design, prepress, printing, and packaging industries.
She’s also completely passionate about packaging – to the point that her family will no longer shop with her.