The webinar examines the importance of flavor and fragrance experimentation, and discusses current and emerging trends driving sales in the FMCG market, along with specific product examples showing the innovation that is happening in the sector. Nowadays consumers demand a unique sensory experience in FMCG, therefore it is vital for brands to understand what motivates consumers to experiment with their senses through fast-moving consumer goods, and more importantly, how to innovate in the flavor and fragrance aspects to maximize product appeal.
Based on the insights from GlobalData’s2017 Q1 primary research reaching more than 26,000 respondents across 36 countries, this webinar facilitates a deeper understanding of consumers’ preferences and attitudes. The survey explores consumers’ health perceptions of around 60 food and drink ingredients, efficacy perceptions of around 30 personal care and household care components, appeal of different flavors and fragrances types across 19 categories in the FMCG space, and probes global concern levels across 45 health and beauty issues.
The webinar summarizes four key current trends in flavor and fragrance which are observed through recent survey results and product launches. It also highlights 4 innovation implications about how flavor and fragrance trends are likely to be going forward in the future.
Irene provides fresh insight on various food and non-food sectors in key markets as part of her role, by examining consumer behavior, market data, brand landscape, and product launches. Her knowledge in FMCG also comes from her previous experience as a researcher in innovation and NPD analysis.
During her research and analysis career Irene has authored a variety of syndicated research reports and opinion pieces, including category- and country-specific Top Growth Opportunities, TrendSights Analysis, the Future of Foodservice, Successes & Failure case studies, and quarterly Innovation Update.