Analytics - For a stronger link between Marketing and Supply Chain
Sponsored by: HAVI
- Supply Chain
- L T O
Date: 17 October
Time: 10AM CST / 4PM London
How to improve promotions/LTO’s forecasting accuracy AND a responsive supply plan with predictive and prescriptive analytics.
The number of LTO’s per restaurant chain has nearly doubled over the last nine years to an average of 25 this past year, according to Datassential, market research company. And, for some restaurants, they are easily doing 40+ promotions and LTOs per category. Marketers in the foodservice industry can no longer rely on anecdotal data and gut feel to plan LTOs and promotions.
In order for Supply Chain to support this new level of activity, all teams need to leverage analytics to better prescribe and predict outcomes.
This webinar is designed for both the Marketing and the Supply Chain professional to learn about the newest methods in using data and advanced analytics to help plan the marketing calendar of the future that supports cross functional business objectives. Specifically, you will learn:
• How the data you have access to now can build the bridge between Marketing and Supply Chan
• How predictive analytics can deliver a more accurate forecast; driving guest counts and improving supply chain performance
• How to incorporate additional data sources to your analytics
• How these insights can enhance your planning process and optimize marketing performance
• How the supply chain can become more responsive to support both national and local promotions/LTOs.
Join us for this webinar where you will learn new ways to optimize what, when and how you’re serving your customers.
SVP of Analytics Solutions, HAVI
Kristin Kranias is the SVP of Analytics Solutions at HAVI, the global leader in logistics, supply chain management, analytics and packaging for the foodservice industry and also one of the top 20 largest private companies in the US. In this role, Kristin drives development and commercialization of new analytics products, leading teams across data science, engineering, product, sales and marketing and currently focused on Marketing Analytics.
Prior to HAVI, Kristin led the global professional services team at ShopperTrak, a market leader in retail analytics owned by Tyco/Johnson Controls. She joined ShopperTrak when they acquired the company she co-founded, SaleTally, a promotion analytics start-up in the retail space. Kristin started her career at Bain & Company in San Francisco where she spent nearly 10 years consulting to a range of industries from industrials through biotech. She specialized in growth strategy, pricing, operations and organizational projects.
While at Bain, Kristin was active in the probono consulting practice and led projects for two organizations in the Bay Area trying to alleviate homelessness. Kristin received her A.B. in Economics cum laude at Harvard and her M.B.A. from Stanford. She currently lives in Chicago with her husband Greg and their 4-year-old twins, Angelina and George.
Jack Li is Builder at Datassential, a leading food insights agency. During his tenure at Datassential, Jack pioneered the use of quantitative menu data to predict food trends. More recently, Jack helped co-create SCORES, which tracks millions of consumer ratings for every new item and LTO at major restaurant chains.
Today, Jack leads Datassential's Skunk Works group to bring next generation solutions to food manufacturers and operators - with a focus on making great insights easy.
Key Learning Objectives
- Business case for using advanced analytics – Consumer and LTO Trends
- How to leverage the data you have to get started
- Improving forecasting accuracy with predictive and prescriptive analytics
- The basis for Marketing and Supply Chain joint planning
- Supply Chain Sr. VP
- Marketing Sr. VP