How many packaging artwork changes are done at your company in a typical year? Or maybe a better question is: what’s typical anymore? With regulatory changes, branding changes, product changes, line extensions – the pace of change continues to increase and team sizes are not growing at the same rate, if at all.
Regardless of what’s driving the change, it’s always related to the content.
Everything the consumer sees can be categorized in one of these five content types: text, tables, symbols, images, or barcodes. And the content is time-consuming to collect, verify, and manage, often leading to multiple artwork approval cycles and artwork iterations.
Register for the webinar to hear from Esko packaging solution experts as they guide you through packaging artwork management best practices and demonstrate how to get your packaging content under control.
Jackie has 18 years of experience in labeling and artwork management. Working with companies to understand business challenges and industry best practices, Jackie’s goal is to help companies identify opportunities to increase speed to market, improve quality, and reduce risk.
Roman Stepchuk joined Esko in 2012 and has held a variety of roles focused on delivering cost-savings, improved productivity, and risk mitigation for customers. In his current role, he drives Esko’s product and commercialization strategy related to Content Management. Prior to Esko, Roman spent 16 years at a large CPG where he developed an expertise around content, data, and document management, and where he found a passion for unlocking business value by connecting product lifecycle systems.