3D and Virtual Reality in Packaging
Sponsored by: Esko
- Virtual Reality
- Brand Consistency
Date: 19 June
Time: 4pm CEST / 3pm London / 10am EDT / 9am CDT
Why 3D is a critical part of today’s brand strategy
3D has been around for quite some time in packaging but is it really ready for primetime? Today’s 3D should be an inherent and crucial part of any packaging strategy – just like color, shape and branding. We live in a 3D world – shouldn’t your packaging design and development process be 3D too?
From design to review to presenting just the right product image in eCommerce or social media, 3D can communicate accurate product details, deliver brand consistency and bring benefits to your organization that may surprise you. And with the rise of new technologies in virtual reality, you can create an immersive experience that gets you noticed!
You’ll learn how 3D helps you design better packaging while also giving your stakeholders tools to review and annotate on the actual package instead of flat proofs. We’ll review why, how and where benefits can be found and step through real-world examples where 3D has made a difference to companies like Nike and others.
Please join us for a discussion of how 3D and virtual reality in packaging can bring big benefits to your organization by increasing speed-to-market, decreasing costs and driving innovation initiatives.
If you can’t make it to the live webinar, please register regardless and we will send you the recording to watch at your convenience.
Product Manager – Design & 3D Solutions, Esko
Susie Stitzel is Esko’s Product Manager for Design & 3D Solutions. Susie has more than 25 years of experience in the design, prepress, printing, and packaging industries. Her roles have covered a wide spectrum of the industry, including design and prepress management, customer training and support, product management and strategy development.
Susie is completely passionate about packaging - to the point that her family will no longer shop with her. She has assisted universities and schools with their packaging curriculum and enjoys serving on the Advisory Board for the School of Packaging at Michigan State University.
Susie is a frequent speaker at industry events, including the HOW Design and FUSE conferences, the Paperboard Packaging Council, the Brand Protection Conference, the Sustainable Packaging Coalition and for the Product Development and Management Association.
Key Learning Objectives
- See how 3D packaging helps drive attention and conversion on eCommerce sites
- Discover how using 3D for review and approval adds clarity of intent and speed into the process
- Understand how you can go to market faster using 3D – before the first pallet is shipped from the filler
- Learn how Virtual Reality can deliver consumer insights to help you compete where it really matters – the store shelf
- Head of Packaging
- Artwork Manager
- Design Manager
- Marketing Operations Manager
- Marketing Brand Manager
- Creative Studio Manager
- IT Architect
- Business System Manager