Tag Archives: Digital Printing

Inkjet printing of food and pharmaceuticals

From the introduction of date coding onto eggs to the digital images adorning today’s birthday cakes, printing onto food and pharmaceutical products has long been established. There are now thousands of food and pharmaceutical items printed every day!

What can adopting digital printing do for your business?

Much of the printing you see on food items is single colour, low quality print.  Digital printing can revolutionize the concept of promotion or tracking of consumer food and pharmaceutical products.  Inkjet is an ideal printing process to embrace consumers demand personalization and differentiation of products.  As a non-contact process, there is no risk of damaging potentially delicate products such as cookies and chips whilst there is no limit on the realization of creative and colourful design.  The options are effectively unlimited with the cost per piece of a single unit equivalent to multiple thousands of the same design.  This ability to print variable data and short runs in a cost effective way opens up new possibilities in brand promotion and country versioning as well as the potential to track individual items with a unique code.

Whilst this technology allows brands to offer exclusive promotional opportunities, there are also questions of legislation and traceability of consumer products.  As the industry for printed foods and pharmaceuticals grows, so do the risks from micro contamination, heavy metals, pathogens or adulteration. These can affect consumers and businesses alike, leading to recalls or worse. There are more and more digital inks available today from all over the world, and protecting your brand and business by using safe and assured materials should be a primary concern.

So the question is, if you do not know exactly where the inks are being manufactured and packaged, how do you know what is in them?

Learn more at our upcoming webinar.

Assured supply key to the future

To overcome these challenges it is important to understand the source of all ingredients used to make the inks and to ensure rigorous testing for contamination.  This does not just stop with the materials in the inks but also in the processing equipment and packaging.

As a global leader in the development and production of colorants for the food and pharmaceutical industries, Sensient® is often recognized as the trusted brand behind our customers’ brands. With a strong heritage in delivering innovative, high-quality digital inks for a range of industrial applications, we have the cross-industry expertise to understand the needs of markets and customers, from materials, to the digital print process, to maximizing performance and gaining value in the supply chain. Sensient® food colorants and digital inks are manufactured in FDA- and GMP-certified facilities, so we have extensive experience with the product safety and regulatory requirements needed to be compliant with food and pharmaceutical standards.  We have even taken our standards one-step further by designing our own assurance plan

To understand more about Sensient and how our knowledge of inkjet combined with experience in food and pharmaceutical colorants can benefit your business, we would love to have you join our webinar where attendees will learn about how inkjet printing can work for them and how Sensient offers assurance for you and your customers.


Title: Inkjet Printing of Edible Inks

Date: Wednesday, November 28     

Time:  10:00 a.m. EST (GMT-4) / 3PM London

Register NOW!



Label Production for a Changing Consumer Market

Across the globe, today’s consumers are reshaping the marketing paradigm.

These consumers expect—and often receive—a marketing experience tailored to their specific interests and needs. As a result, marketers strive to provide consumers with a consistent, relevant brand experience across their entire marketing mix, from online interactions all the way to the label that represents the product on the shelf.

This change in consumer expectations is creating a huge shift in the business model of label converters. Instead of large volumes of monolithic labels, converters are being asked to produce smaller runs of customized labels that create a connection with the consumer.

Moreover, the converter must be able to respond to the “instant response” culture and quickly change or adapt labels to meet customer demands.

A Single Inline Digital Workflow

The NS LION from New Solution is an end-to-end printing solution designed to meet the demands of the modern label industry. It enables converters to easily incorporate digital printing technology and produce small volumes of high-quality, customized labels for a fraction of the capital cost of digital or flexo alternatives.

“Using the NS LION lets label providers keep up with the marketer’s demands,” says Manuel Martinez, product developer at New Solution. “That’s because all of the time-consuming setup work involved in flexo printing has been compressed into a fast, easy workflow that requires virtually no setup time. The inline capabilities of the NS LION mean less setup, fewer steps, and a faster production of customized labels.”

The NS LION combines an affordable price with ease of installation and cost-effective use of media. This means label converters can profitably produce high-quality short runs of 100 to 50,000 labels.

The coating feature of the NS LION lets converters leverage their less expensive flexo label stock and apply the right coating in-line with no additional steps.
By utilizing Memjet printhead technology, the NS LION produces a 1600 x 1600 dpi output that equals the quality of offset at a fraction of the cost.

Learn More at Upcoming Webinar

While it is clear that labels with customized graphics and messaging play a key role in the marketing mix, many converters still lack the understanding and ability to produce quality digital labels quickly and profitably.

At our upcoming webinar, attendees will learn how the flexible, integrated solutions of the NS LION let converters meet those market demands and produce high-quality labels in a fast, affordable, and integrated way.

Here are the details of the webinar:

Date: Wednesday, November 14

Time:  10:00 a.m. EST (GMT-4) / 3PM London


Manuel Martinez, General Manager, Industrial Solutions, New Solution

Kim Beswick, General Manager, Desktop and Mini Press Systems, Memjet


To register, click here