Telco API Programs: Monetization Strategies and Implications
Sponsored by: Pyramid Research
Date: 16 March
Time: 2PM London/10AM New York
Exposing APIs is relatively easy for MNOs but monetizing them could require deep structural changes
In response to pressure from online service providers (OSPs) - and with a fundamental shift in mindset - mobile network operators are gradually moving from telecom-centric to IT-centric operating models. They are adopting the same approach that has driven the success of OSPs. The change is a dramatic one, requiring a transformation at the network, operational and human levels together with seismic shifts in the mentality of organizations accustomed to dominating and setting the pace.
The monetization of application programming interfaces (APIs) is one of the most prominent facets of this evolution. To boost the capacity of their assets to generate revenue, many large operators globally are opening limited sets of APIs in the software running their networks, thus allowing software developers to create applications that access certain network functions directly.
Monetizing assets can have dramatic effects on an MNO, requiring changes in its organizational structure, skillsets and even culture. Ultimately, however, monetizing APIs is about more than building up alternative revenue streams as traditional ones dry up. The endeavour is central to broader efforts to accelerate the pace of innovation within the organization.
Building on our examination of a dozen operators globally, this webinar analyses the strategic drivers and structures of MNO asset monetization programs, along with their impact on the operations and bottom lines of operators. The webinar also analyses a number of case studies of API programs from around the world.
Senior Analyst, Mobility/Wireless Operators, Services and Applications
Guillermo focuses on monitoring and on analyzing the wireless services and applications market. He is responsible for performing market sizing and market share analysis, as well as generating forecasts in wireless communications. Guillermo has over 7 years of experience in the TMT industry. Guillermo holds a master of business administration degree from Boston College and a bachelor’s degree in telecommunications engineering.
Key Learning Objectives
- Strategic rationales, key drivers and optimal timing for operators to open up API
- Analysis of API programs of leading operators worldwide, and identification of best practices
- Key trends in API revenue models and the analysis of the revenue impact of operator API programs
- The impact of API monetization on MNO operational structure
- Product Management
- Competitive Intelligence
- API Management
- Corporate Executives