Digital in Life Sciences: Are You Future Ready?
Sponsored by: Infosys
- Digital Disruption
Date: 25 January
Days to go: 45
Time: 4PM GMT / 11AM EST / 9:30PM IST
Digital Disruption – Do more with less
The digitally connected world presents unique opportunities and unforeseen challenges that require organizations to respond with agility and consistency. In order to thrive in this new world order, an organisation must be prepared to effectively track, respond, and engage today’s demanding & informed customers who use a variety of smart devices and media.
Delivering customized solutions for customers becomes a greater challenge for life sciences companies due to the involvement of multiple stakeholders: payers, doctors, hospitals, medical device companies, regulators, etc. Delivering inspirational content seamlessly to various stakeholders across channels with superior user experience yet simplifying your marketing operations – to do it better, faster & cheaper, and reducing the entry barriers, is what will differentiate companies successfully engaging complex digital ecosystem.
Infosys would like to invite you for a webinar on challenges and opportunities in digital adoption and leverage across the pharma value chain. Leading luminaries from the field will present their perspective that will potentially help carve your organization’s digital journey.
AVP, Senior Digital Strategist, Infosys
Julie brings deep expertise in multi-channel strategy, operations and business development for C-level and Fortune 500 clients. Her digital track record includes partnerships with premier, global retailers, including Wal-Mart, Amazon.com and Macy's, providing cutting edge, multi-channel consumer strategies.
Julie leveraged her experience to create the digital agency at Harte-Hanks in support many verticals, pharmaceutical being the largest, supporting Merck, Johnson & Johnson, Astra-Zeneca, BMS and Schering-Plough. Julie was awarded Who's Who in American Colleges and Universities as well as Buyer of the Year at Wal-Mart Stores. She is also a member of the Emerging Technologies Committee for SEMPO.
Senior Analyst Serving CIO Professionals, Forrester
Kate McCarthy is a senior analyst serving CIOs; she focuses on how healthcare organizations can leverage technology to optimize organizational performance and engage patients in new, innovative ways in the age of the customer.
Kate is an expert on healthcare operations, healthcare reform, HIT adoption, and HIT competitive intelligence, providing analyses of trends from strategic direction to operational functions. Her research also addresses the security, system rationalization, and tools necessary to turn big data into actionable insights as well as the digital tools, tactics, and strategies needed to engage today's empowered healthcare customer.
Key Learning Objectives
- What potential does digital health hold for healthcare of the future?
- How does digital drive to help deliver patient outcomes at minimum costs?
- What is the Pharma ecosystem readiness to make this shift?
- C Levels
- Global heads
- VP – R&D
- IT etc.