Digital Consumer Preferences are Evolving Faster than Ever
Sponsored by: Pyramid Research
Date: 27 January
Time: 3PM London/10AM New York
Latest Consumer Insights and Demand Outlook
The telecom industry faces a significant transformation driven by the growing adoption of convergent services and digital content. Operators need to innovate and adapt their business models to the rapidly changing technology and consumer behaviour. High-speed home connectivity becomes increasingly important and consumers look for content bundled with their telco subscription.
This webinar will offer an insightful view on the latest digital consumer attitudes, perceptions and behaviours, as well as the unprecedented consumer appetite for convergent services and contents. It will look at all major aspects of the connected consumer world based on the most current insights from the Pyramid Research Digital Consumer Analyzer across key European markets – different types of telco and video connectivity, devices, apps and content as well as retail channels and forms of payment.
The webinar will also look at key implications of consumer insights in our forecasts for fixed, mobile, pay-TV and multi-play services as well as devices.
Director - Europe
Pablo Iacopino is a Director at Pyramid Research and leads the Europe practice, based in London. He is responsible for managing research and consultancy engagements, client relationship development and providing thought leadership on growth prospects in the region. Pablo has over 12 years of experience in the TMT industry including forecasts, valuation, business planning, fixed-mobile convergence, consumer insights, in-market consolidation, financial and operational benchmarking.
Key Learning Objectives
- Gain the most current and relevant insights about digital consumer sentiment.
- Understand factors influencing digital consumer perception of service providers.
- Assess barriers and enablers for the adoption of new technologies.
- Analyze consumer attitudes and preferences by age group and gender.
- Consumer strategy departments
- Marketing managers
- Device specialists
- Product/Service Innovation leaders
- Distribution channels managers
- Business operations managers
- Partnering strategists