Delivering Customised Product Packaging Instore
Sponsored by: HP Inc
Date: 5 April
Time: 3PM London/10AM New York
A look at how brands can use new digital printing technology to deliver a customised brand experience for their consumers in an instore environment
Brand marketing teams face constantly changing challenges to connect with their target millennial consumer. Product Packaging has been used more and more by brands as a form of media to drive the consumer experience and act as a point of differentiation. Building on creative opportunities for product packaging such as personalisation, customisation, limited edition, event specific and real time etc. Many of these campaigns to date have focused on mass volume on shelf routes to market but now there is a new opportunity…..customised packaging printed Instore.
In this webinar HP will team up with one of their OEM partners, Komdruck, to look at how new digital print technologies are enabling brands to print product packaging live instore at point of purchase. This technology will allow brands to deliver premium customised packaging through printing directly onto existing packaging or via a secondary promotional piece of print that can be applied.
HP will share examples of how and why major FMCG brands such as Nutella, KitKat, Vegemite and others have used such instore activations with customised packaging to drive consumer engagement and deliver “Brand Love!” Focusing on delivering an experiential activity and providing consumers an opportunity to truly become part of the brand.
Join us for this insightful webinar to understand how you can adopt this technology for your products and consumers.
Brand Innovation Manager, HP Inc.
Paul Randall is part of HP’s worldwide Brand Innovation Team. Working to support brands in their use of HP digital print technology to achieve efficiencies and cost savings as well as looking at how digital print can be a key innovation growth driver through delivering high impact consumer engagement campaigns. Having supported a number of projects that have used HP technology Paul has extensive knowledge of what it takes for digital print to be used successfully.
Paul joined the HP Graphics Solutions Business in 2005 as part of the HP Indigo UK team, and has gone on to work across the wider HP Graphics Solutions Business in a number of roles across both the Indigo and Inkjet businesses in roles within the UK, across EMEA and as part of a worldwide team.
CEO, KOMDRUCK Printing Solutions
Stefan Schneider founded the KOMDRUCK company in 1997 together with two partners and is chairman of the board. The company's focus is on the production and distribution of full-color-inkjet-label, high-security printing systems, Pack-Box-Printing, paper guiding, mechanics and electronics for special applications.
In recent years packaging personalization, customization and instore on demand print solutions have become a new area of focus. As an OEM partner of Hewlett-Packard Specialty Printing Systems (HP SPS), KOMDRUCK has access to proven HP printing technology and thermal ink jet printing.
KOMDRUCK printing solutions are successfully integrated WORLDWIDE in a number of different applications.
Key Learning Objectives
- How to use customised product packaging to deliver an instore consumer experience
- How to make consumers true brand advocates for your product
- Understand how to harness the power of instore marketing combined with social media activity
- Heads of Packaging
- Marketing Directors
- Marketing Managers
- Packaging Managers
- Procurement Directors
- Packaging R&D
- Heads of Innovation
- Market Activation
- Event Marketing
- Instore Marketing