The Value Of Digital Print In Corrugated Packaging
Sponsored by: HP Inc.
- Digital Print
Date: 13 March
Time: 3PM London/11AM New York
A Brand View: Mondo del Vino
Digital print is starting to have a real impact on the way that graphics are applied onto packaging; particularly on corrugated packaging. Brand owners are very aware of the power of digital print and its ability to offer targeted messaging, shorter runs and bolder marketing campaigns. However, for a converter to enter the world of digital print on corrugated there is quite a lot to get to grips with before you begin!
HP is delighted to confirm it will host a series of webinars to help guide you into the world of digital print. The series of 4 webinars, to be held from March to July 2018, will allow senior management as well as sales and production managers to understand the complexities of implementing digital print into an analogue manufacturing environment, while hearing from brand owners, designers as well as technical partners. The topics of these seminars will be Economics of digital print, Digital print workflow and Food-safe printing with water-based inks.''
This seminar will focus on how one brand owner - Mondo del Vino - is utilizing digital print with its packaging supplier to enhance its product offering. Mondo del Vino will discuss its rollout of branded packaging using digital print to create powerful marketing messaging on its boxes, with the resulting positive impact on market awareness for its products.
In addition to looking at how wine boxes can be enhanced with the power of digital print, we will also touch on other areas of packaging, looking at successful applications for other industries such as food, drink, toys and electronics.
Marketing Manager, Mondo del Vino (Italy)
Enrico has a wealth of experience in the wine sector, both through his educational background and his work experience. Education: MBA in agricultural engineering and additional classes for executives specializing in the wine and wine-producing sectors. Work experience: Solid experience in the wine industry, first as an Export Manager and now as a Marketing Manager for over 10 years.
Enrico’s enthusiasm and passion for innovation is driving the adoption of digital printing at Mondo del Vino.
Publisher of International Paper Board Industry, Digital Print For Corrugated and Folding Carton Industry, Dan Brunton has been reporting on the global packaging industry for almost 25 years.
Key Learning Objectives
- Discuss how brand owners view digital print on corrugated packaging
- Discuss the pros and cons of digital print – speed versus cost, short run versus long run
- Look at what technology is available today and how brand owners see the development of digital print for packaging applications
- Heads of Corrugated packaging
- Business development
- CAPEX manager
- Innovation manager
- Production Manager
- Marketing manager
- Marketing director
- Sales manager
- Sales Director