How to grow your business and improve efficiencies with your flexo presses with Digital Printing

It’s an exciting time in the corrugated industry as the benefits of digital print known for years in the commercial graphic market are now available for the packaging market. But how do you begin to navigate the challenges when you decide to jump in and create or expand this revenue channel? What are customers looking for and are you prepared to meet their needs? How are early adopters already transforming the market and what is the right investment and positioning? While other print markets can be impacted by the internet, the packaging market will continue to grow. Products will always need to be packaged, even those purchased online. At this moment already more than 95% of all products worldwide are shipped in corrugated boxes and according to recent Smithers Pira's forecast the market will grow 4% annually over the next five years. Most of the corrugated boxes are now printed with Flexo or Litho. Both techniques have limitations; prohibitively expensive for short runs, long set-up time and not flexible or able to personalize or customize print.

Are you saying no to customers’ requests and losing business opportunities with new customers when you say no to short runs? As a manufacturer are you aware how easy it is to make and print boxes in-house for low volume SKU's? As a converter are you tired of throwing away unused boxes and storing boxes for customers who won’t take full delivery? A short run opportunity may provide an opportunity for larger printed box orders in the long run that would not have been available if they had denied their customers' short run requests. The box market is waking up to the advantages that digital print offers. Corrugated box converters need to get their feet wet now using digital equipment, ideally with a low capital investment, so they will be better prepared to transition more of their work to digital in the future.

In this webinar we explore the current market situation, review forecasts from experts, define the challenges facing key players in the corrugated market and offer practical advice about how to take the first step into digital. Digital printing is not only about short runs of a few hundred pieces. Digital equipment can be used to make current flexo presses more efficient by off-loading mid-size jobs (under 5K) to digital equipment so the 8,000 - 10,000 boxes per hour flexo presses can stay up and running longer with fewer change overs.

We will familiarize our participants with the myriad benefits of digital print such as:

• Adding value to your print by adding bar-coding, labeling, QR codes and Sequential Numbering
• Creating brand awareness by adding logo's, images, slogans, advertisements, promotions and reactive marketing
• Creating new revenue streams and differentiating your product lines
• Print what your customer needs, no warehousing or redundant stock
• More choices for your customers
• Adjust languages and messages on each box (versioning)
• Fast turnaround times and no set-up time
• Print prototypes in seconds
• Remove issues of registration and color matching on flexo presses

Understand the demands and benefits of digital print for corrugated packaging and make a practical plan for the future of your business. Join us on April 21st, 2015 to traverse this complicated and relevant topic.