Creating effective, spectacular and customized packaging for micro consumer segments and promotions
Modern day consumers are more informed, more demanding, and more selective than ever before in the products they choose to buy. They expect brands to understand what’s important to them, and to deliver products that cater to their interests. Yet homogeneity amongst consumers no longer exists, and brands are struggling to target micro consumer segments with packaging that is both relevant and customized, yet cost effective.
New finishing technology is helping brand owners meet this challenge. The traditional cutting and creasing dies are being made obsolete by digital processes that not only enable shorter runs in an efficient way, but that also shorten packaging development cycles, making brands more agile in meeting market needs.
By adding Variable Data Cutting and Etching, packages can now be customized with exquisite intricate cutouts and laser etched/embossed to further add shelf impact and brand protection.
Join us to learn how this technology is already helping innovative brands win prestigious design awards worldwide, and how easily it can be leveraged to create a WOW effect for your brands.
Presented by
Nigel Tracey,
Head of Business Development
Nigel Tracey has 25 years experience in printing and packaging, particularly in the folding carton and corrugated board industries. Nigel has held various senior sales and marketing positions, most recently as Head of Sales for the sheet-fed business unit at Bobst Group, where he was responsible for the global sales network and sales operations. Nigel is based in Switzerland.
Read our interview with Nigel here.
Rob Cohen,
Strategic Consultant – Consumer Products Industry
Rob has 20 years of global experience in the retail and consumer products fields, having sold products, solutions and consulting services to leading retail chains and brand owners on 5 continents for HP, Daymon Worldwide and Freshpoint. In the last 10 years he has focused his efforts on working with technology start ups, all of which have distruptive technologies in areas including shopper marketing, loyalty marketing, intelligent-packaging, and more.
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