Webinar: Managing Color in Complex Packaging Supply Chains

Sponsored by: Packaging Technology Integrated Solutions, a division of HAVI Global Solutions, LLC

Focused on:

  • Print
  • Graphics
  • Brand
  • Design

Date: 18 June

1194

Time: 3PM London/10AM New York

Pro-Active Print Quality Assurance

If you or your company looks to improve the consistency of printed packaging in the market, reduce time-to-market for new graphic packaging and products, simplify the churn and expense of print approvals, and increase bandwidth within graphics management resources, please join us for this discussion with Jay Sperry from HAVI Global Solutions.

Packaging makes a first impression. Packaging engages with the target consumer; both before and after the product is purchased. Printed graphics on packaging not only informs and activates key product messaging, when executed correctly they establish the products quality position, and enforce the brand and product experience. Packaging is a manufacturing process, driven by efficiencies and cost management, with a supply chain that is diverse in capabilities, regions, print methods and substrates.

Delivering on-target color across the packaging variables and supply partners requires special attention by dedicated experts managed through an established process workflow. Equally important are managing brand and design expectations with intentional, deliberate color and integrating the execution platform within print and ink supply environments.

Modern times provides for widespread connectivity through internet applications to digital asset management systems, allowing for real-time communication and data exchange across geographic regions and supply stake-holders. Significant advancements in the printing industry over the last decade have brought to market enterprise solutions for syncing production color measurement systems with cloud-based databases of brand standards and designer expectations.

This webinar highlights the critical steps of the art development workflow to integrate best-in-class color management solutions that connect a contracted print supply chain to the brand and graphics developers and managers. Specific examples demonstrate practical applications of the PTIS Print Management strategy and graphic execution practice.


Presented by

Jay Sperry,

Graphics Commercialization Director

Jay Sperry is the Director of Graphics Commercialization with Packaging Technology Integrated Solutions (PTIS), is a division of HAVI Global Solutions (HGS) – a privately held HAVI Group company. Sperry is responsible for strategy development, tactical implementation, business integration, and team development for the Graphic Services team.

Sperry was instrumental in developing the current graphic management team through discovery and implementation of technology platforms, commercializing the proprietary ColorSentry print management solution, industry benchmarking, training, and staff management. Known as an innovator, sounding board, and realist, Sperry is skilled in taking complex technical knowledge and models and communicating those through interactive techniques and methods to diverse audiences of practitioners and business leaders.

Previous to his current position, Sperry was a Research Associate at the Sonoco Institute of Packaging and Design at Clemson University, where he was responsible for packaging industry consulting, training, and industry collaboration in the areas of print technologies, color management, and graphic decoration.

Jay earned a Masters of Graphic Communication degree from Clemson University as well as a Bachelors of Graphic Imaging and Applied Technology from Appalachian State. Jay is a certified G7 Expert, FIRST Implementation Specialist, and has completed Coverdale Advanced Leadership training.

Jay enjoys being part of high-performing teams, working with trade associations, industry networks, and cross-functional teams.

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Key Learning Objectives

  • How to activate established best-practices to deliver consistent packaging graphics
  • How deliberate color management framework with print suppliers enables efficiency and continuous improvement
  • Design with the end in mind to drive successful product and packaging introduction
  • Introduce new technology, consumables, and practices with objective evaluation

Audience

  • Brand Management
  • Packaging Category Manager
  • Product R&D
  • Design Operations
  • Package Production Manager
  • Print Production Manager
  • Print Operations