Easy to open packaging: a simple but very challenging concept for the packaging developer

Packaging developers are facing rising challenges placed on them by the demands of modern society. These challenges could be the same throughout the world or different by geographic region. In Western Countries, for example, the demographics show an increase of the average age of the population. On the other hand, a more active and mobile lifestyle finds that more food is consumed outside the homes or using ready-cooked meals. In addition there is the general trend to spend less time over the meal itself. So it is clear that modern packaging, independent of the target audience has to be practical, effective, easy to open without the use of sharp objects and at the same time protects the product inside keeping it fresh longer. This is a challenge which at the same time could provide the opportunity for product differentiation through smart packaging.

In this webinar LyondellBasell’s flexible packaging experts, will describe how LyondellBasell products could help to solve the challenges in packaging that result from modern life. One of the features highly appreciated by consumers is an easy open packaging. A package that doesn’t open easily is extremely frustrating and this factor could result in the destruction of the packaging and the packaged goods.

The first part of the webinar will feature LyondellBasell’ s products for easy peel applications and how these products could be used in order to satisfy the challenges originating from the market.

In the second part of the webinar our flexible packaging expert will provide several application examples where LyondellBasell technology was able to successfully address the different application requirements. We will show practical cases touching a broad range of applications such as vacuum packaging, lidding film, bags and pouches. All the flexible package solutions are based on Polyethylene and Polypropylene.

We are looking forward to welcoming you to our webinar and we will be very happy to show how LyondellBasell technology is a unique tool to help packaging developers to solve the challenges coming from modern society.