Webinar: Brand Webinar: HP High Speed Inkjet - A new opportunity for Printed Communications?

Sponsored by: HP Inc

Focused on:

  • High
  • Speed
  • Color
  • Inkjet
  • Technology

Date: 25 March

760

Time: 3PM London/11AM New York

Maybe you have heard that factoid that the average big-city consumer receives up to 3,500 marketing messages per day. Do you believe it? You should.

How do you as a marketer break through the clutter and connect with your customer? How do you bypass your customer’s LCD screen and put your brand’s message literally in her hands?

In 2015, one very effective and cost-efficient way to connect to each individual is with a piece of paper that has a personalized, customized, meaningful message from you to her.

But isn’t print dead? No. The old way of printing is dead. The newest, most productive, most efficient, most affordable way of printing is through high-speed color inkjet technology.

Today’s newest inkjet printing technology has created new opportunities for marketers, print buyers, and ROI-driven CFOs to communicate and generate response.

In this presentation, you will learn about how real brands are using high-speed inkjet technology to print applications that they wouldn’t have considered just three years ago. You will learn about real-life campaigns that utilize personalized newspapers and magazines, localized posters, interactive direct mail pieces, versioned corrugated packaging, and a host of point of sale communications.

I will also cover how companies around the world have transformed boring, static, generic print jobs into true one-to-one personalized communications that foster closer engagement with the reader. Register now and discover how personalized print is being used by brands to inspire action and strengthen connectedness, and how high-speed inkjet could be the future of printed communications!

Presented by

David Murphy,

Worldwide Director of Marketing

David’s worldwide marketing team at HP helps deliver the highest value portfolio of inkjet web press technology in the market. HP Inkjet Web Press technology drives digital transformation in mainstream printing with high-volume applications ranging from publishing to production mail to general marketing collateral.

At HP, David drives the production inkjet division's worldwide marketing strategy, future product marketing, current business management, and long term business planning. He works intimately with HP's customers to help transform their business models, accelerate their growth, and maximize value to their clients.

Key Learning Objectives

  • Discover how brands have transformed boring, static, generic print jobs into true one-to-one personalized communications that foster closer engagement with the reader.
  • Learn about real-life campaigns that utilize personalized newspapers and magazines, localized posters, interactive direct mail pieces, versioned corrugated packaging, and more.
  • Learn how personalized print is being used by brands to inspire action and strengthen connectedness.

Audience

  • Packaging Managers
  • Marketing Managers
  • Brand Managers
  • Creative Agencies
  • Product Innovators
  • Category Heads
  • International Product Directors
  • Sales Account Managers
  • Converters Consultants