Leveraging Packaging for great customer experiences by using Digital Asset Management
Sponsored by: ESKO & MediaBeacon
Date: 8 December
Time: 3PM London/10AM New York
Ensure brand consistency and protect brand equity to reduce risks
Your customers are more digitally connected than ever via mobile, the internet and social media. To meet customers at every possible touch point, enterprises need to repurpose digital content to produce great customer experiences. From Content Management Systems to Product Information Management to e-Commerce, Digital Asset Management (DAM) is being asked to serve as the System of Record for everything digital.
On the other hand, packaging is the ultimate analog experience – the place where the consumer meets the actual product, often for the very first time. So, how can we ensure that what our customer buys is effectively and accurately promoted in the digital experience?
In this webinar, we will present the case that DAM can and should be the bridge between your customer’s digital world and their analog one. Packaging content is reused in nearly every digital experience: from regulatory content like warnings and nutrition labels, to 3D packaging images to marketing copy. Ensuring that all these elements are consistent, no matter where they appear, is critical to not only protect brand equity but also to reduce risk. Join us to learn how you can use DAM as your Packaging System of Record: the bridge between the analog and digital worlds to create (consistently) great digital experiences.
Director - Product Marketing - MediaBeacon
Susie is the Director of Product Marketing at MediaBeacon, a leading digital asset management solution designed for specifically for brands. In this role, she has responsibility for product management and strategic marketing initiatives. She has 20 years of experience in the packaging industry with Esko and has also helped define enterprise software solutions for brands at Esko and now MediaBeacon. Susie has been a frequent speaker at major packaging industry events for the Paperboard Packaging Council, Flexographic Technical Association, Sustainable Packaging Coalition, Brand Protection Conference and the Packaging Design and Development Forum.
Global Business Development Brand Management
John Elworthy joined Esko in 2003 and is responsible for Esko’s Global Brand Owner Business. Previously he held various sales, pre-sales & marketing roles within Esko and has an extensive background in the printing & packaging industry, having worked formerly with other leading industry suppliers and agencies. John is currently pursuing an Executive MBA at Warwick Business School.
Key Learning Objectives
- Understand why packaging should be a critical part of your overall content distribution strategy
- See how companies use packaging to meet their customers “at the glass”, on screens large and small
- Discover how to repurpose packaging assets to serve both internal and external stakeholders
- Learn how to leverage packaging assets to save time, money and drive great customer experiences
- Chief Marketing Officer
- Marketing Director
- Purchasing Director
- Supply Chain Director
- VP Supply Chain
- VP Packaging
- Creative Director
- VP IT
- IT Director