Webinar: CPG & Pharma industry trends and market insights driving brand packaging management

Sponsored by: ESKO

Focused on:

  • Industry Trends
  • Brands
  • Packaging

Date: 21 January

493

Time: 3PM GMT / 4PM CET

Learn how packaging, as the key consumer communication element of your integrated marketing strategy, is changing through big data, marketing efficiency, innovation and more

The usage and importance of packaging as a consumer communication channel has never been more important. Add to this the fast changing environment surrounding packaging management and you have an interesting mix that leads to ever increasing numbers of SKU’s hitting the store shelves with ever decreasing lifecycles.

In this webinar we will discuss the key factors influencing packaging management (governmental, consumer demands, retailer needs and technology change). Looking at challenges and trends whilst showcasing relevant examples of what good looks like.

We will discuss how brands can leverage people, process and supporting technology to take advantage of the presented trends, aiming to give attendees some practical takeaways that you can action in your company.

This webinar is a must-see for change agents in marketing, packaging and technology, and is a great opportunity to learn and discuss the trends that will impact your packaging management strategies in 2016.

Presented by

John Elworthy,

Global Business Development, Brand Management

John Elworthy joined Esko in 2003 and is responsible for Esko’s Global Brand Owner Business. Previously he held various sales, pre-sales & marketing roles within Esko and has an extensive background in the printing & packaging industry, having worked formerly with other leading industry suppliers and agencies. John is currently pursuing an Executive MBA at Warwick Business School.

Jan De Roeck,

Director, Solutions Management

Jan De Roeck leads and coordinates the market research and market visibility activities at Esko. From its headquarters in Gent, Belgium, Jan is actively involved in creating marketing content supporting the go to market process for Esko solutions. Jan is a frequently asked speaker and moderator at various international seminars, events and trade conferences and represents Esko at different professional trade associations.

Key Learning Objectives

  • Hear relevant market trends & insights from Esko
  • Learn why focusing on packaging can improve your overall marketing efficiency

Audience

  • Advertising
  • Marketing
  • Operations
  • Strategy
  • Segment Managers