Marketing Manager Packaging Solutions
With a pan-European and emerging markets view, Elizabeth is focused on identifying market trends and unmet customer needs to translate them into products. With her extensive knowledge of the packaging industry and B2B marketing experience, Elizabeth acts as a connection between market and technology, customers and research and development.
1. Why did you decide to do a webinar with Business Review Webinars?
Our commitment to innovation brings together people, process and products that answer and solve customer challenges. Today, a challenge for our customers can be the evaluation of an adhesive. So, we would like to share our expertise on this subject, and shed light on the information our customers need to assess the adhesives they use. With our customers, our role goes beyond the adhesive bond.
2. What are you looking forward to explaining to the audience?
We look forward to examining the role of current legislation, and explaining what information needs to be provided on a food contact status paper, so that adequate data is communicated up the supply chain. By sharing our insights, we can help our customers make the right decision and ensure food safety compliance.
3. What do you most enjoy about your role?
As marketing manager, packaging solutions group, I have the opportunity to work with customers and colleagues from different cultures and backgrounds. Moreover, market trends and local tastes differ, as well as product requirements. These interesting and evolving dynamics make my job challenging and fun.
4. What would someone be surprised to know about you?
I enjoy traveling and experiencing different cultures. To date, I’ve lived in seven countries and ten different cities on three continents.
5. What do you do in your leisure time to relax?
I spend my free time with my family. My two young boys (one and three) certainly keep me on my toes. It’s wonderful to see them discover the world for themselves and help them along their path.
To register for H.B. Fuller’s webinar ‘Regulatory assessment of food contact packaging adhesives’ on the 6th May click here.