From the introduction of date coding onto eggs to the digital images adorning today’s birthday cakes, printing onto food and pharmaceutical products has long been established. There are now thousands of food and pharmaceutical items printed every day!
What can adopting digital printing do for your business?
Much of the printing you see on food items is single colour, low quality print. Digital printing can revolutionize the concept of promotion or tracking of consumer food and pharmaceutical products. Inkjet is an ideal printing process to embrace consumers demand personalization and differentiation of products. As a non-contact process, there is no risk of damaging potentially delicate products such as cookies and chips whilst there is no limit on the realization of creative and colourful design. The options are effectively unlimited with the cost per piece of a single unit equivalent to multiple thousands of the same design. This ability to print variable data and short runs in a cost effective way opens up new possibilities in brand promotion and country versioning as well as the potential to track individual items with a unique code.
Whilst this technology allows brands to offer exclusive promotional opportunities, there are also questions of legislation and traceability of consumer products. As the industry for printed foods and pharmaceuticals grows, so do the risks from micro contamination, heavy metals, pathogens or adulteration. These can affect consumers and businesses alike, leading to recalls or worse. There are more and more digital inks available today from all over the world, and protecting your brand and business by using safe and assured materials should be a primary concern.
So the question is, if you do not know exactly where the inks are being manufactured and packaged, how do you know what is in them?
Learn more at our upcoming webinar.
Assured supply key to the future
To overcome these challenges it is important to understand the source of all ingredients used to make the inks and to ensure rigorous testing for contamination. This does not just stop with the materials in the inks but also in the processing equipment and packaging.
As a global leader in the development and production of colorants for the food and pharmaceutical industries, Sensient® is often recognized as the trusted brand behind our customers’ brands. With a strong heritage in delivering innovative, high-quality digital inks for a range of industrial applications, we have the cross-industry expertise to understand the needs of markets and customers, from materials, to the digital print process, to maximizing performance and gaining value in the supply chain. Sensient® food colorants and digital inks are manufactured in FDA- and GMP-certified facilities, so we have extensive experience with the product safety and regulatory requirements needed to be compliant with food and pharmaceutical standards. We have even taken our standards one-step further by designing our own assurance plan
To understand more about Sensient and how our knowledge of inkjet combined with experience in food and pharmaceutical colorants can benefit your business, we would love to have you join our webinar where attendees will learn about how inkjet printing can work for them and how Sensient offers assurance for you and your customers.
Date: Wednesday, November 28
Time: 10:00 a.m. EST (GMT-4) / 3PM London