Bruce currently serves as the Field Access and Reimbursement Director in the West Region. Mr. Braaten has over 20 years of experience in the biotech/device industry. Most recently he held positions with Roche serving in various leadership roles within the organization. Bruce brings experience as the Area Business Manager for the national Channel team for the purpose of building overall relationships, contract negotiations, securing coverage and reimbursement, and streamlining steps for smoother claims processing. He also held roles in leading field based teams, contracting with Managed Care Companies, sales leadership, project management and developing presentations for field use.

Bruce has a Bachelor’s Degree in Biology and has studied in areas of Healthcare administration, Healthcare policy, and Organizational Communication.

1. Why did you decide to do a webinar with Business Review Webinars?

This is an important opportunity to present and discuss our Market Access directives which support and improve Patient Health.

2. What are you looking forward to explaining to the audience?

Access is a challenging and a changing environment; however with the experience and overall knowledge of the market patients can receive the therapy their Health team prescribes they need.

3. How did you get into the industry and what do you most enjoy about your role?

My first experience in supporting patient access was on the medical device side for pain management. This confirmed in me how vital this type of role is and how strategy is crucial in care and coverage. My career has grown from Managed Care contracting; Distribution; patient support and sales leadership. My purpose in my work comes from the numerous successes of giving life back to individuals that are in great need and giving hope for a more fulfilling life.

4. What do you enjoy most about your role?

Currently my responsibilities include leading a team of Access Specialists in the West. This allows me the privilege of developing each individual with a greater skillset, to position our strategy for the purpose of patient care, and ultimately drive this ship in one direction.

5. Where is your favourite place in the world and why?

Today it is Arizona where my Wife and Children are. Spending time with them recharges me. If it was a particular place; it would have to be Northern Minnesota on the lake.

Register now for our webinar with Bruce and his colleagues from Covance, “The Yesterday and Today of Market Access: Field strategy evolution“.